Privacy policy

Privacy Policy for Forever Flora AB

Last updated: 2026-07-01

Forever Flora AB cares about your personal privacy. This policy explains what personal data we collect, how we use it, and what rights you have as a customer. The policy applies to purchases and contact via foreverflora.se.

Who we are

The data controller is Forever Flora AB, company registration number 559323-3181, with website address https://foreverflora.se. Contact us at info@foreverflora.se if you have questions about how we handle your data.

What data we collect

When you place an order or contact us, we may collect the following data:

Name, email address, phone number and delivery address
Payment information, which is handled by our payment provider and never stored by us
Order history and communication with our customer service
IP address and technical information collected automatically via cookies and analytics tools

How we use your data

We use your personal data to:

Process and deliver your order
Contact you with questions about your order, delivery or any delays
Fulfil legal obligations, for example accounting requirements
Improve our website and customer experience through aggregated statistics

We only send marketing by email or SMS if you have actively consented to this. You can withdraw your consent at any time by unsubscribing via the link in the message or by contacting us directly.

Sharing with third parties

We share your data with the necessary providers involved in fulfilling your order, such as shipping companies and payment providers. These parties act as data processors and may only process the data in accordance with our instructions and applicable data protection legislation.

We do not sell your personal data to third parties.

How long we retain your data

Order-related data is retained for as long as required under the Swedish Accounting Act (bokföringslagen), normally seven years. Data relating solely to customer communication is deleted once it is no longer needed for the purpose for which it was collected.

Your rights

Under the GDPR and supplementary Swedish data protection legislation, you have the right to:

Request a copy of the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data, to the extent we are not obliged to retain it
Object to processing based on legitimate interest
Lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at imy.se

Cookie policy

Our website uses cookies and similar technologies to make the website function correctly and to improve your experience. We distinguish between the following types:

Necessary cookies: Required for the website and checkout to function. Cannot be switched off.
Functional cookies: Save your choices and preferences, such as language and cart contents.
Analytics and performance cookies: Help us understand how the website is used, for example via Google Analytics. Used only in aggregated and anonymised form.
Marketing cookies: Used to show relevant ads and for remarketing. Activated only with your consent.

You can manage or withdraw your consent to non-essential cookies at any time via the cookie banner on the website or through your browser settings. Please note that some features may be affected if you disable cookies.

Changes to this policy

We may update this privacy policy from time to time. The current date of the last update is always shown at the top of the page. We recommend reviewing the policy before making a significant purchase or if you haven't visited us in a while.

Contact

If you have questions about how we handle your personal data, please feel free to contact us at info@foreverflora.se or via our contact form.